After searching for an interesting topic to discuss in this weeks blog, I came across an article in the New York Times that talks about their "public service announcement" that is targeted to help employers employ disabled people. Unfortunately people are judged not on their skills but on their outward appearances, and these advertisements poke fun of peoples misfortunes that don't affect their work. There is a advertisement of a girl wearing many different clashing patterns an labeled across her forehead is a sign that says "Pattern Deficient". Just because she doesn't dress correctly, doesn't mean it affects her work.
People who are deaf, or blind or missing a limb or have a speech impediment are just as able to do the job who someone who is fortunate to not have anything particularly wrong with them. These clever, witty advertisements get people to think and look outside the box, because what makes you who you are isn't based on how you look, or how you speak. Whose to say that one person is better than the other based solely on their outward appearances?
"Just because someone moves a little differently doesn’t mean they can’t help move your business forward. The same goes for people with disabilities.” This is a statement that was taken off one of their advertisements. Above there is a picture of a man dressed professional in a nice suit, dancing ridiculously. Even though the man clearly has no rhythm it doesn't mean it will affect his skills in a job. So, to quote a librarian out there somewhere, I'm going to say "Don't judge a book by its cover", because you never know whats inside or what a person is capable of simply by looking at them.
http://www.nytimes.com/2010/01/29/business/media/29adco.html?scp=21&sq=advertising%20and%20marketing&st=cse
No comments:
Post a Comment