Tuesday, April 27, 2010

Uh- Good Luck Explaining That!


So I came across this article about how angry parents were when there were half naked girls displayed on a huge poster outside of a baseball stadium on "kids day". Even though I am not a parent, I would have taken notice and would have been bothered, because I am a person who is usually surrounded by kids as babysit all day everyday. To be an outsider (babysitter) presented into a situation of an explanation in an instance like that makes for an uncomfortable conversation, and potentially dangerous because every parent is different from the next and I can honestly say I don't always know what each parent thinks as "too much information" or "inappropriate".

This makes me think of advertisements that during television commercials that are risky especially since children could be watching. The commercial that comes to mind when I think about this is the commercial for His and Hers KY Jelly. It's funny to an adult, but to a kid it could only cause questions, and how do you explain to an 8 year old about His and Hers KY Jelly and why they are in bed with explosions? I just think that people who are in charge of placing advertisements like that one need to think more about where they are placing it because just because you seem nothing wrong with it or youre past that phase in your life- doesn't mean everyone else is.

Tuesday, April 13, 2010

False Advertising


I've been house siting for the past couple days and have been watching an annoyingly amount of television lately, and with that an annoying about of commercials. Since I've been trying to think about something to blog about I figured this is a good thing to discuss, that being said I've been getting annoyed at the amount of ridiculous infomercials about erroneous products that claim to do next to impossible things. According to Wikipedia, false advertising is defined as the use of false or misleading statements in advertising. People who are desperate to lose weight, save money, or looking younger. People get tricked everyday by buying something that will perform in a specific manner, and then when they get the product they are greatly disappointed by what it exactly doesn't do.

Infomercials are kings of the false advertising, especially the ones on late night. Whether people are promoting a product that cleans or a product that magically disappears your wrinkles, or even a daily ingested pill that miraculously sheds away the pounds. I do not understand, nor respect people who advertise products that disappoint their customers, its simply wrong and discrediting to all involved. I wish I could think of a way to get people to not buy in to these false advertising methods, but sadly, people become desperate for a quick, easy fix and let their guards downs which ultimately empty their wallets.

Tuesday, April 6, 2010

Movies in Advertising..wait I mean Advertising in Movies


I came across this article about movies that basically revolve around advertising. This article kind of reminds me of a previous blog I wrote a while back, about advertising in video games because it practically gives me the same feeling, which is being annoyed. Its bad enough that products depict the class of the character but what really gets me thinking this isn't the best of ideas is the ever growing movie ticket prices. Now production companies have to pay for the usage of companies like Chryster, or McDonalds so they basically have to compensate for that, by hiking up ticket prices. I for one live for going to the movies whenever I'm home from school I attend movies with my mom once maybe twice a week, and now it's getting harder for people to afford regular tickets.

With movies like Harold and Kumar, its about their adventure in reaching the destination of White Castle. If it weren't for that movie I probably wouldn't have ever heard of White Castle, and to this day I still have yet to go, but I definietly still want too. I wonder how much the movie had to pay to use not only the restaurant in the movie, but also in the title itself. I've seen Harold and Kumar, and have to admit I did enjoy it, but I do kind of get annoyed at the logistics behind the movie itself, would the movie have been nearly as successful or would you have seen it if it were called Harold and Kumar Go To Burger Town? Probably not.

This is a question I believe worth exploring, because now having a product like Progresso Soup or BMW getting associated with a movie, may ultimately determine the success of the movie, it may come to that it is no longer about the story or the actors involved in the film.

http://www.cinematical.com/2010/04/05/who-wants-more-advertising-in-movies/